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12 Online Marketing Strategies for New Law Firms in 2022

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Congratulations on starting your new law firm! This is an exciting time and an excellent opportunity to hit the ground running with some of the most effective online marketing strategies for new law firms. Here are 12 of the best digital marketing strategies that every new lawyer should know. 

1. Understand the basics of Search Engine Optimization (SEO) 

Search engine optimization (SEO) is the cornerstone of digital marketing. Understanding the fundamentals of SEO can help you learn to use Google’s algorithm to your advantage. In order to grow your business, you need to boost visibility online –and you can’t boost visibility online without proper SEO. 

2. Design a high-quality website for your law firm 

It’s almost impossible to launch a new law firm without the help of a website. Your website is your first impression with new clients, and you want to make sure it’s a good one! Having a high-quality website that’s user-friendly attracts your target audience and keeps them on your page. The longer users view your page, the more trust you build with Google. 

3. Create a Google My Business account 

An essential first step for new law firms is making sure you’re verified with Google. You can do this by creating a Google My Business account to ensure that you’re registered as a legitimate legal service. 

4. Conduct a competitor’s analysis 

Before you design and launch a digital marketing campaign to showcase your new law firm, it’s beneficial to analyze the marketing methods of your primary competitors. This helps you find innovative and creative ways to outshine them online. 

5. Include content that showcases your expertise 

As you learn more about SEO, you’ll begin to understand how important it is to have high-quality content that showcases your authority and knowledge in your area of law. Google’s ranking system involves identifying valuable, informative, and effective websites, which is why content marketing is such an essential part of SEO. Be sure to include keywords and phrases in your page titles, headings, images, and URL to increase your rankings. 

6. Start a law blog on your website

Blogging is an excellent way to highlight your expertise, share valuable information, and boost your rankings. When potential clients are searching for legal terms or advice, having a comprehensive blog page on your website increases the chances of users discovering your law practice while searching online. 

7. Consider law firm video production 

Law firm video production can be highly advantageous when launching a new law firm. For instance, a short clip explaining your services or hot tips for specific legal challenges can help you build trust with your target audience. 

8. Launch a social media campaign 

Lawyers are often surprised by how valuable social media can be for a new law firm. It’s one of the most effective ways to boost visibility online immediately. Be sure to take advantage of multiple social media platforms, such as Instagram, Facebook, LinkedIn, and YouTube. This can help you boost your brand, build credibility with your local community, and communicate directly with new clientele. If you’re interested in developing a new social media profile, be sure to connect with one of our social media specialists at the Law Firm Marketing Experts. 

9. Focus on your local audience – Google Local Services Ads

Remember that you want to direct your time and energy toward attracting your local community. While other businesses may need to cast a larger net with a farther distance, you want your new law firm to focus on clients in your surrounding area. Google Local Services Ads (LSAs) are a terrific avenue for making your new law firm more visible in search engine results. LSAs are meant to draw in more viable leads, and it’s a budget-friendly digital marketing service. If you’re interested in learning more about Google Local Services Ads, contact the Law Firm Marketing Experts today. 

10. Gather positive reviews and ratings 

Clients will rarely hire a new lawyer without first looking at reviews and ratings. This is why it’s so important to immediately gather as many five-star ratings and reviews as possible. This can be a problem for some new firms since they’re just starting their practice. However, it’s vital to highlight positive reviews so both clients and Google will trust your business. Don’t hesitate to ask new clients to post reviews about their experiences with you, even if a case hasn’t completely closed. Words that highlight your communication style, availability, client service, and background knowledge can all be included in reviews of your current clients. 

11. Routinely conduct SEO audits 

After your new law firm’s website is complete, make sure you take the time to conduct an SEO audit routinely. This can help you analyze your content, monitor traffic, and see what is and is not working for you. Taking a look at this data can help you fix problems before they start and continue to develop your content in the most effective ways.

12. Work with experienced law firm digital marketing experts

As you’ve probably already realized, opening up a new law firm doesn’t happen overnight! There are thousands of things to consider and many more digital marketing strategies to explore. Working closely with digital marketing experts who specialize in new law firms can ensure that you’re doing everything possible to start your new business off on the right foot. Contact the Law Firm Marketing Experts today to learn more about how we can help you boost your law firm’s brand, become more visible online, rank higher, and build your clientele.

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