Law Firm Marketing Experts was contacted by a law firm that was seeking more traffic, online visibility, brand awareness, and ultimately to increase the number of leads and customers finding the law firm online.
Our law firm marketing strategy included advanced SEO tactics and a new custom website design built from scratch on WordPress and optimized for Google Lighthouse for top performance and speed.
This along with the ongoing content strategy and management of campaigns led to an improvement in website traffic of over 53% in one year — from 16K visitors to 25K. Data shows that this law firm had 87 keyword rankings in the top 5 positions in Google, and after one year, they have more than 175 keywords in the top 5 positions. Key performance indicators tracked were:
Website Traffic:
Below, you’ll find:
The website traffic of 17k new visitors was improved by 54.92% raising the traffic to 26k unique visitors.
Bounce Rate:
Another major improvement that confirms the quality of the traffic and content initially was over 77% and was improved by 26% leaving at 56%.
Keyword Positions:
As of October 2020, our rank tracking tool accounted for 87 keywords in the top 5 positions. As of September 2021, more than 175 keywords are now in the top 5 positions.
October 2020
September 2021
If you are looking to improve your small Law Firm’s online presence and need a reliable company experienced in Law Firm Marketing contact us today to schedule a meeting.
